Now booking Q4 & holiday campaignsBook River โ†’
Cat creator & brand partner

Funny cat.
Serious results.

CEO. Menace. Icon. Naughty Cat ๐Ÿพ

River is a Siberian cat with a corporate aesthetic, a loyal community of pet lovers, and a strong work ethic (when he feels like it). Brands partner with River for content that stops the scroll, makes people laugh, and gets products into real homes.

River the Siberian cat wearing a collar and black tie
25+Brands worked with
6K+Followers on IG + TikTok
16 hrsOf daily naps (industry leading)
Why brands work with River

Not just a cute cat.
A character people follow.

  • ๐ŸŽฌ
    Story-first content. River's CEO persona gives every product a role, so people watch to the end.
  • ๐Ÿ’›
    An audience that buys. Pet parents who comment, save, and ask where to get it.
  • ๐Ÿ“ˆ
    Run by a marketer. Clear briefs, on-time delivery, real reporting, and content you can use in ads.
Who's watching
70%Women
35 to 44Top age range
60%+United States
Pet parentsCat owners & animal lovers

Established pet parents in their prime spending years. They treat their cats like family, and spend like it.

The work

Content examples

A few favorites. Tap any one to watch it on Instagram.

Partner with River

How we can work together

Every partnership is custom, but most start with one of these. Tell us your goal and we'll build the right package around it.

Awareness

The Feature

One story-driven Reel starring River and your product.

  • 1 Instagram Reel
  • Story share with link
  • Performance report
Most popular

The Campaign

A mini series that builds buzz over a few weeks.

  • 2 to 3 Reels or carousels
  • Story sequence with link
  • Giveaway option
  • Full recap report
For your ads

Content Bundle

Pro cat content made for your channels, site, and paid ads.

  • Short-form videos
  • Lifestyle photos
  • Usage rights included
Long term

Chief Ambassador

River joins your brand for 3+ months. Best results, best rates.

  • Monthly content
  • First look at launches
  • Category exclusivity

Say hi

Send an inquiry with your product, goals, and timeline.

Get a plan

We send a concept and quote within 48 hours.

River gets to work

You approve the concept, River shoots it (with minimal complaints).

Results

Content goes live and you get a report with the real numbers.

Good fits: cat food and treats, toys, furniture, litter, pet tech, grooming, home goods, and any brand with a sense of humor. Open to flat-fee, affiliate, and hybrid partnerships (a smaller fee plus commission), so there's a way to work together at most budgets.
Work with River

Let's make something together.

Tell us about your brand and what you want to achieve. We reply within 48 hours (River's assistant is very reliable. River is not).